I'm Jessica Zwaan.
Published author, speaker, and scale-up executive; currently COO at Talentful.
Defining a better way to build teams.
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I am the author of Amazon Best Selling, Built for People, a book about applying product management principles to HR and People Operations. Alongside this I'm a hands-on COO who has worked in scaling businesses in Europe, the United Kingdom, and the United States.
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I regularly speak at international events on the power of working with product management principles, operational efficiency, and building purpose-driven workplaces.
I find my joy in diverse, kind, and world-changing companies of excellent people, which is why I am at Talentful, where our mission is to invent the future of recruitment. (✨How fantastic is that?)
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Previously: COO at Whereby, VP People, Culture, an Talent for UK Tech Track #1 Wonderbly, Yieldify, Box (NYSE:BOX), and many more...
Learn more about me
I have written a book called "Built for People: Transform Your Employee Experience Using Product Management Principles"
Written for all HR professionals and business leaders, Built for People explains how to improve workforce and business performance by developing people-centred ways of working, evidence-based decision making and a culture of continuous feedback and iteration.
I draw on my extensive experience as a COO, author, and organisational leader to help companies define the future of work. In my talks and keynotes, I guide audiences through the complexities of modern leadership, sharing strategies to foster sustainable growth, optimise team structures, and create lasting cultural impact. With a focus on practical, scalable solutions, my goal is to help teams and leaders worldwide unlock new levels of efficiency, happiness, and success.
I'm a regular panellist, podcast guest, and speaker: Presenting at local and international events on how to positively influence culture, strategise a modern People function, improve your employer brand, advocate for a human experience, and generally how think about People Ops as a product.