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I'm Jessica Zwaan.
Author, speaker, and scale-up executive; currently COO at Talentful.
I am based in New York City.


I am the author of Amazon Best Selling, Built for People, and founder of Being People consultancy. I'm a hands-on COO. I find my joy in diverse, kind, and world-changing companies of excellent people, which is why I am at Talentful, where our mission is to invent the future of recruitment. (✨How fantastic is that?) 

Previously: COO at Whereby, VP People, Culture, an Talent for UK Tech Track #1 Wonderbly, Yieldify, Box (NYSE:BOX), and many more...

About Me

Learn more about me

I am currently the Chief Operating Officer at Talentful. Before this role I have a varied history as an executive in People Operations, Business Operations, and Talent. 

I'm proud to hold a First Class Honours law degree from the University of Law in London, and I have been an advisor and mentor to many early-stage startups in Europe, and the United Kingdom.

I have written a book called "Built for People: Transform Your Employee Experience Using Product Management Principles"


Written for all HR professionals and business leaders, Built for People explains how to improve workforce and business performance by developing people-centred ways of working, evidence-based decision making and a culture of continuous feedback and iteration.

I'm a regular panellist and speaker: Presenting at local and international events on how to positively influence culture, strategise a modern People function, improve your employer brand, advocate for a human experience, and generally how think about People Ops as a product. I am also a host and panelist on the podcast, "There's This Thing at Work" find it where you usually find your podcasts.

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