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Being People is the advisory & consultancy of me, Jessica Zwaan.
I'm a start-up exec in Operations, People, and Culture. 

I relish the human bits. The bits that are a bit wonky, confusing, messy, and need sorting out. I love working with start-ups and scale-ups who have genuine, perplexing people problems, and want to bring some new ideas, and work on exciting projects.

Previously: VP People, Culture, and Talent for UK Tech Track #1 Wonderbly, Yieldify, Box (NYSE:BOX), and been working with many more...

About Me

What can I do with your team?

Ongoing advice.



If you're a founder who is looking for some one on one, or ongoing advice with your leadership team, but cannot yet afford or justify an in-house VP People, then I'd love to hear from you.

  • Policy, compliance, and 'setting up' HR.

  • Hiring and employer branding.

  • Organisational design.

  • Culture and community building.

Most of the people problems I've seen in my career are communication related. Running an offsite or workshop for your team, leaders, or founders might be the perfect way to get on the same page, or to make headway on a task.

  • Leadership offsites.

  • OKRs and strategy.

  • Interview training.

  • Values, code of conduct, and ways of working.

If you've got a few niggly people projects, big or small, I am sure I can help. So much of what seems insurmountable when you have a small, or no people team, can be easily resolved with some experienced input.

  • Hiring process and interviewing.

  • Policy handbooks and function building.

  • Disciplinary or employee relations.

  • Creating values and ways of working.

  • Employment branding.


"Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work."

Vince Lombardi

Let's Talk
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